LOGO SYSTEM
The global forest identity doesn't have a static logo, but a logo system
that is modular and dynamic. The system is composed of simple, flexible shapes and forms that
build for added complexity.
The triangular Stand For Forests logo represents ascension, illumination, and integration. The exclamatory
shape of the triangle creates a sense of urgency and call to action.
The circular Stand For Forests logo represents wholeness, inclusion and centering. The shape evokes togetherness and drive a sense
of mobility.
DEFINE & DOWNLOAD
LOGO SYSTEM/GUIDELINES
It's important to present the campaign logo in a clear, consistent way.
The logo is meant to be prominent and bold.
Do not scale the logo with text smaller than 125 pixels high. When displaying the logo
at a smaller size, use the Stand For Forests logotype. Always maintain the proportions, do not
strech, skew, flip or rotate.
The Stand For Forests logo can stand alone or in conjunction with
the Greenpeace logo. If displayed in close proximity, the Stand For Forests
logo shoud always appear larger and stacked on top of the Greenpeace logo while
sharing the alignment. Choose black, white, or transparency for the Greenpeace logo.
The floating logo should ideally be positioned in the bottom left corner,
center, or bottom right corner. Always leave appropriate spacing and margin for the logo.
LOGO SYSTEM/LOCALIZATION
The regional color treatments represent the uniqueness of the localities and provide a
sense of connection to specific forests.
COLOR
The primary colors of black and cream allow the photography to shine. Green hues and gradients tie in
forest motifs and act as contrasting accents to the main palette.
PRIMARY COLORS
#1D2120
RGB29 33 32
CMYK74 64 66 74
#8B8D88
RGB139 141 136
CMYK74 64 66 74
#F9F9EF
RGB249 249 239
CMYK2 1 6 0
SECONDARY COLORS
#2CAF4E
RGB44 175 78
CMYK78 2 98 0
#34C656
RGB52 198 86
CMYK70 0 89 0
#A0D654
RGB160 214 84
CMYK41 0 86 0
#B6ED5F
RGB182 237 95
CMYK31 0 79 0
ACCENTS
#FFF24A
RGB255 242 74
CMYK3 0 81 0
COLOR/LOCALIZATION
CONGO
#99136C
RGB153 19 108
CMYK42 100 27 6
#B2198E
RGB178 25 142
CMYK31 100 0 0
DOWNLOAD PALLETE
INDONESIA
#EF8822
RGB239 136 34
CMYK3 56 100 0
#FF9429
RGB255 148 41
CMYK0 50 92 0
DOWNLOAD PALLETE
AMAZON
#096293
RGB9 98 147
CMYK93 61 21 0
#0C7AAA
RGB12 122 170
CMYK86 45 16 1
DOWNLOAD PALLETE
BOREAL
#991D41
RGB153 29 65
CMYK28 99 64 21
#B22453
RGB178 36 83
CMYK24 98 54 8
DOWNLOAD PALLETE
IMAGES
One of our greatest strengths is the visual power of the forest and the diversity of the movement that we're
building to protect it. Photos, videos and other visual assets are a crucial part of explaining this and
grabbing people's attention.
We've opened up some of the best images from our library for you to download and use. All Greenpeace images available
free for non-commercial, personal or educational use and must be credited:
Photos, videos and other visual assets are a crucial part of explaining this and
grabbing people's attention. We've opened up some of the best images from our library for you to download and use.
© [photographer name] / Greenpeace.
TEMPLATES
Use these templates for consistency. Uses include online materials, campaign promotion, and social media.
INSTAGRAM
TEXT ALERT
PETITION
BIG OPEN SPACE
EMAIL
FACEBOOK COVER
REPORT COVER
POSTER
INSPIRATION
The Stand For Forests campaign visual identity was created with flexibility in mind,
explore examples of this visual system in practice.
LOGO SYSTEM
The global forest identity does not have a static logo, but a logo system that is modular and dynamic.
The system is composed of simple, flexible shapes and forms that build for added complexity.
TRIANGULAR LOGO
(Color version without text)
TRIANGULAR LOGO
(Color version with text)
TRIANGULAR LOGO
(Light version without text)
TRIANGULAR LOGO
(Light version with text)
TRIANGULAR LOGO
(Dark version without text)
TRIANGULAR LOGO
(Dark version with text)
CIRCULAR LOGO
(Color version without text)
CIRCULAR LOGO
(Color version with text)
CIRCULAR LOGO
(Light version without text)
CIRCULAR LOGO
(Light version with text)
CIRCULAR LOGO
(Dark version without text)
CIRCULAR LOGO
(Dark version with text)
The triangular Stand For Forests logo represents ascension, illumination, and integration. The exclamatory
shape of the triangle creates a sense of urgency and call to action.
The circular Stand For Forests logo represents wholeness, inclusion and centering. The shape evokes togetherness and drive a sense
of mobility.
GUIDELINES
It's important to present the campaign logo in a clear, consistent way.
The logo is meant to be prominent and bold.
Do not scale the logo with text smaller than 125 pixels high. When displaying the logo
at a smaller size, use the shape without text. Always maintain the proportions, do not
strech, skew, flip or rotate.
The Stand For Forests logo can stand alone or in conjunction with
the Greenpeace logo. If displayed in close proximity, the Stand For Forests
logo shoud always appear larger and stacked on top of the Greenpeace logo while
sharing the alignment. Choose black, white, or transparency for the Greenpeace logo.
The floating logo should ideally be positioned in the bottom left corner,
center, or bottom right corner. Always leave appropriate spacing and margin for the logo.
LOCALIZATION
The regional color treatments represent the uniqueness of the localities and provide a
sense of connection to specific forests
TRIANGLE LOGO
Congo
Amazon
Indonesia
Boreal
CIRCLE LOGO
Congo
Amazon
Indonesia
Boreal
TYPOGRAPHY
Big, bold, and fearless.
KANIT EXTRABOLD
For headings, titles, tough banners, logo, and publication titles, should always be capitalized.
KANIT SEMIBOLD
For subheaders and callouts, should always be capitalized.
Lato Regular
For body text.
Lato Italic
For captions, quotes, and callouts.
GUIDELINES
The regional color treatments represent the uniqueness of the localities and provide a
sense of connection to specific forests.
Use forest imagery and patterns within text to make simple yet bold statements.
Experiment with type size and weightto create text block compositions.
ALTERNATIVE TYPEFACE
ARIAL BOLD
Arial, Arial Italic
If Kanit does not support your language, use Arial Bold for headlines, Arial for body
text and Arial Italic for captions and callouts.
One of our greatest strengths is the visual power of the forest and the diversity of the movement that we're
building to protect it. Photos, videos and other visual assets are a crucial part of explaining this and
grabbing people's attention.
We've opened up some of the best images from our library for you to download and use. All Greenpeace images available
free for non-commercial, personal or educational use and must be credited:
© [photographer name] / Greenpeace.
PEOPLE POWER
CONGO
AMAZON
INDONESIA
BOREAL
CAMPAIGN WEBSITE
SOCIAL MEDIA
QUESTIONS? SUGGESTIONS? FEEDBACK?
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