Our Greenpeace forest campaign binds tropical and temperate, biodiversity and people. We must communicate in a clear, powerful and unified way to mobilize the millions needed to win more and bigger victories. This style guide embraces our differences yet highlights the interconnectedness of all that we do.
The Stand for Forests visual system is not just a logo, colors, and typography, it is an attitude that reads people power. It is big, bold, and geometric. To mobilize people like never before, the visual language must turn heads. This is not what people expect to see from nonprofits. It’s inspired by contemporary and artful graphics that speak to wider audiences. It will stand out in social media feeds but is simple enough to be adapted to any campaign.
The triangular Stand For Forests logo represents ascension, illumination, and integration. The exclamatory shape of the triangle creates a sense of urgency and call to action.
The circular Stand For Forests logo represents wholeness, inclusion and centering. The shape evokes togetherness and drive a sense of mobility.
Do not scale the logo with text smaller than 125 pixels high. When displaying the logo at a smaller size, use the Stand For Forests logotype. Always maintain the proportions, do not strech, skew, flip or rotate.
The Stand For Forests logo can stand alone or in conjunction with the Greenpeace logo. If displayed in close proximity, the Stand For Forests logo shoud always appear larger and stacked on top of the Greenpeace logo while sharing the alignment. Choose black, white, or transparency for the Greenpeace logo.
The floating logo should ideally be positioned in the bottom left corner, center, or bottom right corner. Always leave appropriate spacing and margin for the logo.
For headings, titles, tough banners, logo, and publication titles, should always be capitalized.
DOWNLOAD .TTF
ALTERNATIVE TYPEFACE
#1D2120
RGB29 33 32
CMYK74 64 66 74
#8B8D88
RGB139 141 136
CMYK74 64 66 74
#F9F9EF
RGB249 249 239
CMYK2 1 6 0
#2CAF4E
RGB44 175 78
CMYK78 2 98 0
#34C656
RGB52 198 86
CMYK70 0 89 0
#A0D654
RGB160 214 84
CMYK41 0 86 0
#B6ED5F
RGB182 237 95
CMYK31 0 79 0
#FFF24A
RGB255 242 74
CMYK3 0 81 0
#0F9F9EF / #1D2120
#2CAF4E / #A0D654
#99136C
RGB153 19 108
CMYK42 100 27 6
#B2198E
RGB178 25 142
CMYK31 100 0 0
#99136C / #FFF24A
#EF8822
RGB239 136 34
CMYK3 56 100 0
#FF9429
RGB255 148 41
CMYK0 50 92 0
#EF8822 / #FFF24A
#096293
RGB9 98 147
CMYK93 61 21 0
#0C7AAA
RGB12 122 170
CMYK86 45 16 1
#096293 / #FFF24A
#991D41
RGB153 29 65
CMYK28 99 64 21
#B22453
RGB178 36 83
CMYK24 98 54 8
#991D41 / #FFF24A
One of our greatest strengths is the visual power of the forest and the diversity of the movement that we're building to protect it. Photos, videos and other visual assets are a crucial part of explaining this and grabbing people's attention.
We've opened up some of the best images from our library for you to download and use. All Greenpeace images available free for non-commercial, personal or educational use and must be credited:
Photos, videos and other visual assets are a crucial part of explaining this and grabbing people's attention. We've opened up some of the best images from our library for you to download and use.
© [photographer name] / Greenpeace.
For image licensing enquiries please email photo.library@greenpeace.org.
Full terms and conditions are available on the image library website here
Our Greenpeace forest campaign binds tropical and temperate, biodiversity and people. We must communicate in a clear, powerful and unified way to mobilize the millions needed to win more and bigger victories. This style guide embraces our differences yet highlights the interconnectedness of all that we do.
Our power lies in global solidarity. We unite people from the most remote villages to the biggest cities, all under the same cause.
Stopping deforestation is no small feat. It means picking tough battles, being bold, fearless, and innovative, no matter how big the target is.
Courage is contagious and every action counts, big or small. Compelling stories of forest defenders everywhere will inspire us all to act.
Forest destruction can be grim and ugly but we will motivate others by spreading hope, solutions, and the beauty of what we seek to protect.
The Stand for Forests visual system is not just a logo, colors, and typography, it is an attitude that reads people power. It is big, bold, and geometric. To mobilize people like never before, the visual language must turn heads. This is not what people expect to see from nonprofits. It’s inspired by contemporary and artful graphics that speak to wider audiences. It will stand out in social media feeds but is simple enough to be adapted to any campaign.
The global forest identity does not have a static logo, but a logo system that is modular and dynamic. The system is composed of simple, flexible shapes and forms that build for added complexity.
TRIANGULAR LOGO
(Color version without text)
TRIANGULAR LOGO
(Color version with text)
TRIANGULAR LOGO
(Light version without text)
TRIANGULAR LOGO
(Light version with text)
TRIANGULAR LOGO
(Dark version without text)
TRIANGULAR LOGO
(Dark version with text)
CIRCULAR LOGO
(Color version without text)
CIRCULAR LOGO
(Color version with text)
CIRCULAR LOGO
(Light version without text)
CIRCULAR LOGO
(Light version with text)
CIRCULAR LOGO
(Dark version without text)
CIRCULAR LOGO
(Dark version with text)
The triangular Stand For Forests logo represents ascension, illumination, and integration. The exclamatory shape of the triangle creates a sense of urgency and call to action.
The circular Stand For Forests logo represents wholeness, inclusion and centering. The shape evokes togetherness and drive a sense of mobility.
It's important to present the campaign logo in a clear, consistent way. The logo is meant to be prominent and bold.
Do not scale the logo with text smaller than 125 pixels high. When displaying the logo at a smaller size, use the shape without text. Always maintain the proportions, do not strech, skew, flip or rotate.
The Stand For Forests logo can stand alone or in conjunction with the Greenpeace logo. If displayed in close proximity, the Stand For Forests logo shoud always appear larger and stacked on top of the Greenpeace logo while sharing the alignment. Choose black, white, or transparency for the Greenpeace logo.
The floating logo should ideally be positioned in the bottom left corner, center, or bottom right corner. Always leave appropriate spacing and margin for the logo.
The regional color treatments represent the uniqueness of the localities and provide a sense of connection to specific forests
TRIANGLE LOGO
Congo
Amazon
Indonesia
Boreal
CIRCLE LOGO
Congo
Amazon
Indonesia
Boreal
Big, bold, and fearless.
For headings, titles, tough banners, logo, and publication titles, should always be capitalized.
For subheaders and callouts, should always be capitalized.
For body text.
For captions, quotes, and callouts.
This is an example of body copy, use Lato for large blocks of text for online uses or printed material. Use Lato Italic for captions or callouts.
The regional color treatments represent the uniqueness of the localities and provide a sense of connection to specific forests.
Use forest imagery and patterns within text to make simple yet bold statements.
Experiment with type size and weightto create text block compositions.
ALTERNATIVE TYPEFACE
If Kanit does not support your language, use Arial Bold for headlines, Arial for body text and Arial Italic for captions and callouts.
The primary colors of black and cream allow the photography to shine. Green hues and gradients tie in forest motifs and act as contrasting accents to the main palette.
PRIMARY COLORS
#1D2120
RGB29 33 32
CMYK74 64 66 74
#8B8D88
RGB139 141 136
CMYK74 64 66 74
#F9F9EF
RGB249 249 239
CMYK2 1 6 0
SECONDARY COLORS
#2CAF4E
RGB44 175 78
CMYK78 2 98 0
#34C656
RGB52 198 86
CMYK70 0 89 0
#A0D654
RGB160 214 84
CMYK41 0 86 0
#B6ED5F
RGB182 237 95
CMYK31 0 79 0
#FFF24A
RGB255 242 74
CMYK3 0 81 0
#0F9F9EF / #1D2120
#2CAF4E / #A0D654
CONGO
#99136C
RGB153 19 108
CMYK42 100 27 6
#B2198E
RGB178 25 142
CMYK31 100 0 0
#99136C / #FFF24A
AMAZON
#096293
RGB9 98 147
CMYK93 61 21 0
#0C7AAA
RGB12 122 170
CMYK86 45 16 1
#096293 / #FFF24A
INDONESIA
#EF8822
RGB239 136 34
CMYK3 56 100 0
#FF9429
RGB255 148 41
CMYK0 50 92 0
#EF8822 / #FFF24A
BOREAL
#991D41
RGB153 29 65
CMYK28 99 64 21
#B22453
RGB178 36 83
CMYK24 98 54 8
#991D41 / #FFF24A
FAUNA
Brown Bear
Tiger
Orangutan
Gorilla
Wolf
Jaguar
THREATS
Mega Dams
Fire
Paper
Timber
Palm Oil
Cattle
One of our greatest strengths is the visual power of the forest and the diversity of the movement that we're building to protect it. Photos, videos and other visual assets are a crucial part of explaining this and grabbing people's attention.
We've opened up some of the best images from our library for you to download and use. All Greenpeace images available free for non-commercial, personal or educational use and must be credited:
© [photographer name] / Greenpeace.
For image licensing enquiries please email photo.library@greenpeace.org.
Full terms and conditions are available on the image library website here
PEOPLE POWER
CONGO
AMAZON
INDONESIA
BOREAL
Use these templates for consistency. Uses include online materials, campaign promotion, and social media.
TEXT ALERT
FACEBOOK COVER
PETITION
REPORT COVER
BIG OPEN SPACE
POSTER
The Stand For Forests campaign visual identity was created with flexibility in mind, explore examples of this visual system in practice.
